excerpts from page How Users Read on the Web. Something we all can learn from.
"People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences"
"Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links"
"Users detested "marketese"; the promotional writing style with boastful subjective claims ("hottest ever") that currently is prevalent on the Web"
"Web users are busy: they want to get the straight facts"
Thursday, February 02, 2006
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